The 5 biggest cannabis Instagram influencers

August 19,2019

It’s not easy being famous online — or, at least, it’s not easy getting famous online. Everyone and their grandmother is on social media these days (more on that later), so sticking out from the pack can be particularly challenging, especially in the THC-soaked world of Weedstagram. 

With the most followers in the cannabis niche, these five people demonstrate five distinct ways of building a loyal audience online. 

The Millionaire


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Iron and soul

A post shared by Dan Bilzerian (@danbilzerian) on Oct 4, 2018 at 2:23am PDT

@DanBilzerian — 27.6 million followers

The most-followed man in the cannabis Instagram realm garnered his fame thanks to photos of scantily clad women, his lavish lifestyle and, more recently, photos relating to his new cannabis venture, Ignite.

The Industry Expert


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Puff, puff, pass… what are your #420 plans? @advancednutrientsofficial and @bigmikesblends will be in two places at once passing out good #vibes and celebrating the holiday with you. Join the fun: @kushstockfestival at @adelantostadium @hightimesmagazine Cannabis Cup Central Valley at Cal Expo Fairgrounds If you can’t make it, I still want to hear how you’re going to celebrate… Tell me your plans in the comments below and have a fun and safe #holidaze 😄💨

A post shared by BigMike (@bigmike) on Apr 17, 2019 at 4:55pm PDT

@BigMike — 2.8 million followers 

A cannabis OG who’s been involved in the industry since 1983, BigMike started his career as a grower before expanding into entrepreneurship and research. This experience is reflected in his feed, which is a mix of his business advice, pictures of female models consuming cannabis and photos of cannabis products under his Advanced Nutrients brand — a recipe for weed-fluencer success.

The Celebrity


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Wife appreciation day @funnyshelby

A post shared by Tommy Chong (@heytommychong) on Jul 16, 2019 at 11:00am PDT

@HeyTommyChong — 2.5 million followers

In the face of the green rush investors who say they want to be “different from Cheech & Chong,” comedian Tommy Chong is still relevant, baby! He’s got the memes, he’s got the clout and if you watch his stories, you might just see him smoking with his longtime buddy Cheech Marin.

The Novelty 

@Dabbing_Granny — 1.1 million followers

Kind of like if Baddie Winkle was about the cannabis lifestyle, Dabbing Granny is absolutely a real head who could smoke us under the table. She’s conversational, says “cheers” before every initial inhale and is a lovely voice rising up from the male-dominated Insta dabbing community.

The Babe


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I am thrilled to release my Luxury Cannabis Jewelry 💎 Design has always been a major part of my life and I’m excited to have the opportunity to offer a uniquely stunning collection unlike anything else available on the market. Pairing cannabis with fine-jewelry is cutting edge, while remaining classic. These are individual pieces of art and can be appreciated by all, not just the cannabis connoisseur and sophisticated stoner. The statement ring pictured above was inspired by a small 7 point cannabis leaf that I personally trimmed and pressed last harvest.🌱Link in bio to read more! #luxurycannabis #jewelry #jewelrydesign #cannabisjewelry #weedjewelry #luxury #mariavalentino #rooftop #rooftopnyc #fog #cityfog #weed #marijuana #newyorkcannabis

A post shared by MARIA VALENTINO 👑 (@mariavalentino) on Jun 3, 2018 at 10:42am PDT

@MariaValentino — 1 million followers

This model turned entrepreneur showcases her luxury travel adventures, designer outfits and active lifestyle through Instagram. She’s got bikini shots, solo pics of herself enjoying joints on rooftops and also promotes her own line of CBD beauty products. C’est classique!

TELL US, who’s your favorite Instagram celebrity? 

Originally published in Issue 37 of Cannabis Now. LEARN MORE

The post The 5 Biggest Cannabis Instagram Influencers appeared first on Cannabis Now.


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Half Of Americans Think The Smell Of Weed In Public Is A Real Problem

Geoff Robins / AFP / Getty Images

Just over half of Americans think the smell of weed in public has become a problem, and nearly a quarter of the country say they sincerely “hate” the stench while they’re out, according to a major new survey conducted by PSB Research, Civilized, Burson Cohn & Wolfe, and BuzzFeed News.

Attitudes in Canada, which legalized cannabis nationwide last fall, are even more severe, where three in five people think the smell of weed in pubic is a problem and nearly half report disliking or even hating it.

Sponsored by Secret Deodorant

The survey conducted this spring reveals that even while most people in both countries support legalization, they don't necessarily want it in their face.

Eighty-four percent of Americans reported favoring legalization for medical or recreational purposes, and 60% of Americans support making it legal for tax and sales, like alcohol. But as marijuana use increases (27% of Americans say they imbibe) and now 10 states have legalized the drug, people say they don’t want to smell it.

When asked how big of a problem the smell is in public, such as when walking down the sidewalk, 23% of Americans said it was a major problem and 28% called it a minor problem. Twenty-eight percent also said it was “not really a problem” and another 21% said it was “not a problem at all.”

Among current cannabis consumers in the US, one-third of them said it is a problem — though only 10% called it a major problem. In contrast, 27% of nonconsumers called the smell a major problem and another 29% called it a minor problem. Conservatives and adults over 55 years old tended to be more put off than liberals and younger adults.

Twenty-three percent of Americans affirmed “I hate when I smell cannabis in public,” and another 18% said they don’t enjoy it — that contrasts with 18% who said they do like the smell in public. Forty-one percent said they don’t notice or don’t care.

In Canada, 57% said they dislike or hate the smell in public and a full 60% called it a major or minor problem.

Methodology: PSB, in partnership with Civilized, Burson Cohn & Wolfe (BCW), and BuzzFeed News, conducted online interviews with 1,000 US adults (age 21+) and 602 Canadian adults (age 19+) to explore views on cannabis and to determine general habits and behaviors of cannabis consumers and nonconsumers. Oversamples were conducted to reach a higher number of cannabis consumers (yielding 471 total consumers in the US and 371 total consumers in Canada). Interviews were conducted between March 12 and March 21, 2019.


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